Sport and Entertainment Management

The business behind the game, the venue and the event — and how to run it.

Sport and Entertainment Management develops the skills you need for careers in marketing, management, event operations and other administrative and logistical roles across a constantly evolving marketplace. Our faculty bring wide-ranging industry experience and focus on connecting academic knowledge to practical application.

You can take courses on campus or online while gaining field experience through opportunities across the Memphis area. Graduates have gone on to work with teams, venues, events, collegiate athletic departments, governing bodies, corporate marketing departments, entertainment and marketing agencies, and community organizations.

Post-Grad + Careers

As sport and entertainment grow in scale, complexity and economic impact, professionals with business acumen, communication skills and operational expertise are in high demand. The industry is shifting toward data-driven decision-making, fan engagement and large-scale event execution, which makes this one of the most career-ready majors available.

Graduates are well positioned for roles in:

Event and facility operationsSport and entertainment marketingCollegiate or professional athletics administrationSponsorship and partnership managementSport marketing and talent agenciesCommunity and recreation managementBroadcasting and mass communicationsCorporate sport and entertainment marketingGoverning body and league operationsGraduate study in sport commerce

Ask a question Meet the faculty