Sport and Entertainment Management
The diverse curriculum of Sport and Entertainment Management develops students with the skills essential to enter careers in marketing, management, event operations, and other administrative or logistical positions in a constantly evolving sport and entertainment marketplace. With diverse experience and expertise, faculty focus on connecting academic knowledge with practical application to help students prepare for the sport and entertainment industry. Students have the flexibility to take courses on campus or online while gaining field experience through numerous opportunities in the Memphis area. Graduates have secured employment with teams, venues, events, collegiate athletic departments, governing bodies, corporate marketing departments, entertainment and marketing agencies, and community organizations.
Post-grad + Careers
As the sport and entertainment industries continue to grow in scale, complexity, and economic impact, professionals equipped with strong business acumen, communication skills, and operational expertise have never been more in demand. Today's sport and entertainment landscape is shifting toward data-driven decision-making, fan engagement, and large-scale event execution — making Sport and Entertainment Management one of the most dynamic and career-ready majors available.
Graduates of this program are well-positioned for success in roles such as:
- Event and Facility Operations
- Sport and Entertainment Marketing
- Collegiate or Professional Athletics Administration
- Sponsorship and Partnership Management
- Sport Marketing and Talent Agencies
- Community and Recreation Management
- Broadcasting and Mass Communications
- Corporate Sport and Entertainment Marketing
- Governing Body and League Operations
- Graduate Study in Sport Commerce or related fields
Michael Hutchinson, Program Coordinator