Research within the Kemmons Wilson School
The faculty within the Kemmons Wilson School have over 230 publications and 3,700 citations (GoogleScholar) in academic outlets in fields such as sport management, hospitality and resort management, business, and education. Faculty have published in areas such as sport fandom, escalation of commitment, hotel management and marketing, food production, sport policy, sport for development, rivalry in sport, social impact of sport, education, ethnic studies, and service learning.
This section includes information on faculty research within KWS, KWS Research Forums, the Bureau of Sport & Leisure Commerce, and Findings in Sport, Hospitality, Entertainment, and Event Management (FinSHEEM)-the publication of the Kemmons Wilson School.
Rhema Fuller and Graduate Student Publication
Fuller, R.D., Brandon, L., Griffin, W. (in press). What should the NFL do about Colin Kaepernick? A decision-making case study. Sage Business Cases.
Dr. Cody T. Havard featured in book about sport fans
Dr. Cody T. Havard, associate professor of Sport Commerce in the Kemmons Wilson School of Hospitality and Resort Management, was featured in the book Superfans: Into the Heart of Obsessive Sports Fandom, written by Pulitzer Prize winner George Dorhmann.
Dr. Cody T. Havard interviewed by UofM student for WMC Actions News 5 on why People
watch the Super Bowl
Dr. Cody T. Havard, associate professor of Sport Commerce in the Kemmons Wilson School of Hospitality and Resort Management, was interviewed for a segment produced by UofM student Nathan Galloway about why people watch the Super Bowl.
Dr. Cody T. Havard quoted in the Daily Helmsman on post-Games Olympic venues
Dr. Cody T. Havard, associate professor of sport commerce in the Kemmons Wilson School of Hospitality and Resort Management was quoted in the Daily Helsman on a story about what happens to Olympic venues once the Games are finished.
Radesh Palakurthi Publication
Nicely, A. & Palakurthi, R. (2018). Organizational culture requirements for high levels of knowledge usage from learning activities among hotel managers. International Journal of Hospitality and Tourism Administration, 19(1), 1-25.
Donghee Kim Publication
Kim, D., & Jang, S. S. (2018). Online sharing behavior on social networking sites: Examining narcissism and gender effects. International Journal of Hospitality Management, 68, 89-93.
Dr. Cody T. Havard co-edits a special issue on Rivalry in Sport for Sport Marketing
Dr. Cody T. Havard, associate professor of sport commerce in the Kemmons Wilson School of Hospitality and Resort Management was lead co-editor for the recently released special issue on Rivalry in Sport published by Sport Marketing Quarterly. The special issue highlights marketing and practitioner implications of sport rivalry. The issue can be found at http://fitpublishing.com/journals/sport-marketing-quarterly-264-smq. A video podcast of the special issue articles can be found at http://www.sportrivalry.com/marketing-sport-rivalry-sport-marketing-quarterly-special-issue/.
In fall 2016, we launched the KWS Research Forum to allow faculty from Hospitality and Resort Management and Sport and Leisure Management to discuss current and future research. Over the last five years, we have featured presentations from KWS faculty and practitioners from the fields of hospitality and sport management. KWS Research Forum topics include the impact of COVID-19 on the hotel and hospitality industry, the impact of eSports and legalized betting on the sport industry, using creativity to engage consumers, and what it means to be a fan of the sport product. Please follow for updates on future KWS Research Forums.
The Bureau of Sport and Leisure Commerce was selected by the National Association of Collegiate Marketing Administrators (NACMA) to collect data on student attendance at college athletic events. The on-going research will carry through the Spring 2017 semester and conclude with Cody T. Havard and Timothy D. Ryan sharing their findings with the full NACMA membership at their annual conference in Orlando, Florida.