Marketing & Supply Chain Management Department Represented at AMA
For release: March 2, 2015
The Department of Marketing & Supply Chain Management and the Customer NeuroInsights Research Laboratory (C-NRL) was well-represented at the American Marketing Association’s Winter Educators’ Conference, held February 13-15, in San Antonio, Texas. Doctoral candidate, Alexa Fox, along with associate professor of Marketing and director of C-NRL, Dr. George Deitz, chaired a special panel session on the topic of social media privacy. As part of the session, the pair presented their own paper, co-authored with Dr. Marla Stafford, chair of the Department of Marketing, entitled “Private Information in a Social World: An Examination of Presentational Mode in Privacy Policies on Social Networking Sites.”
Stop by Fogelman College of Business room 368 to check out C-NRL’s research lab and be sure to follow @CNRL_Memphis on Twitter for the latest neuromarketing updates.