Business Architecture



  • TBA


*Note that this training covers BAA Courses 1-4. For more information about each course, click here*



All trainings are NONREFUNDABLE within 14 days of the training's 1st day. Attendees who wish to cancel within the 14-day nonrefundable period will have to pay the entire amount due.



If you cannot attend either of the session above, please click here to join our waitlist. Once enough demand has been built, you will be contacted with dates for the next session. Please note that submitting your information on the waitlist does not automatically reserve a space for you in the training. You will have to register/pay via a separate registration portal.



With business architecture gaining the attention of businesses across a range of industries, the opportunity to introduce the discipline has never been better. Whether triggered by executive mandate or grassroots initiatives, businesses worldwide are seeking to leverage business architecture to streamline value delivery, improve customer experience or transform their business in other ways. Yet many organizations remain in the early stages of maturity and deployment. These challenges often stem from a lack of clarity of best practices and limited experience of in-house teams. This is where Business Architecture Associates, Inc. (BAA) can help change the dynamic.


BAA and its course offerings provide organizations with training to initiate, mature, or accelerate their business architecture programs. BAA was established by industry thought leaders Whynde Kuehn and William Ulrich as a vehicle for educating organizations in the practice and use of business architecture. While Ms. Kuehn and Mr. Ulrich are pioneers and thought leaders in the field, they are first and foremost practitioners. They have worked with a wide range of businesses to successfully establish and leverage business architecture to deliver business results. BAA is a Guild Accredited Training Partner® (GATP®), meaning its courses are aligned to the principles and approaches of the Business Architecture Guild® and A Guide to the Business Architecture Body of Knowledge® (BIZBOK® Guide).