Brand Standards
University of Memphis Photo
Brand Colors

Approved color usage for the University's brands allows for several options in print production.

The brands should always appear in one of the color configurations shown below using the approved colors PMS 877, PMS 423, Pantone Process Black, and PMS 280. Altering colors or changing color combinations is prohibited.

Logos reproduced using process colors (or screen values of spot colors) require 120 line screen or higher. Any lower line screen reproduction requires use of one-color, no screen version of logo in black or PMS 280.

Colors used on University Web templates are blue #0A1691, gray #CBCBCB and gold #CC9933. Please note that these colors do not match exactly with the PMS colors for the logo.

Note - the sample images below are not to be saved or reproduced. They are shown here for illustrative purposes only. Please visit the official logo download page for copies of the U of M wordmark.

Two Color Gray/blue logo
Two Color
2 color reversed logo
One Color with
Screened Text
1 color screen logo
One Color
No Screens

gray logo

blue logo
One Color
reversed on blue logo
reversed on gray logo

Office of Communications,
Public Relations and Marketing
303 Administration Building
Memphis, TN 38152
Phone: 901/678-2843
Fax: 901/678-3607

PDF Version of Brand Standards

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Last Updated: 6/29/12