The Brand

At the University of Memphis, we are driven by doing.

We created this brand identity for the UofM to stand apart. This identity takes on many forms — in
publications, on outdoor boards, in newsletters, in person — but each item sets us apart from others.

Our brand is much more than a logo. It's our image.

It represents what we value:

  • Action
  • Hard work
  • Pragmatism
  • Curiosity
  • Collaboration
  • Innovation

And explains who we are:

  • Confident
  • Proud
  • Unapologetic
  • Outgoing
  • Optimistic
  • Driven

We are one brand
We have one face and speak with one voice. This ensures that all printed and online
communications are polished and professional.

You are the keeper of our brand. With this site, you'll discover how to use our visual identity
correctly, while always capturing the can-do spirit of our institution.

Be consistent. By consistently putting forth a unified image, we are bringing value, prominence and
awareness to our university.

When in doubt, contact us. Don't improvise. We're here to help you. For any questions or concerns,
consult the Office of Marketing and Communication at 901.678.2843 or

Brand Guidelines

View Brand Guidelines on Issuu >>