Goal 1: Aggressively Provide Access

Grow enrollment while simultaneously improving student preparedness by pursuing a diversified and far-reaching recruiting strategy that emphasizes our university’s compelling value proposition.

2024 Actions:

• CAS will develop a robust CAS brand and hire a marketing manager to engage in promotion of our college identity. This rebranding will emphasize the value of arts and sciences education in the workplace and may include modernizing course and program titles.
  
  
• CAS will hire a full-time recruiter to assist with undergraduate and graduate recruitment and will ensure that the recruiter highlights the full spectrum of educational environments (main campus, Lambuth campus, UM Global) in which CAS programs are offered.
  
  
• CAS will develop and implement a broad and varied recruitment plan highlighting unique selling points of our college programs.
  
  
• CAS will increase social media posts, videos and other content appropriate for high school and college students on the social media platforms most used by these populations.

Participants for Goal 1 Brainstorming Group are listed below.

The participants met several times during the 2023 fall semester to collaborate and develop a proposal for actions that was submitted to the dean for final approval.